Then finally, I wrapped everything up with the ending — what the solution can mean to the person reading. Every good story has a beginning, middle and an end. Your eBook should be no different. Look into solving problems for other people. I did this a while ago when we re-designed the VBL Blog, and I can tell you, the feedback I got was priceless — worth more than any amount of sales, as it allowed me to tweak the design of the site to help people navigate it properly and enjoy their experience on the blog more.
Hence the title and the colors, and front cover Superman-style logo. This is a highly debated topic when it comes to giving away a freebie eBook.